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Development of the commercial property market in Brno
Zouhar, Matěj ; Bílá, Kateřina (referee) ; Ivanička, Koloman (advisor)
This thesis analyzes the commercial real estate market in Brno, with a focus on the fol-purchasing center. It also deals with determining the marketing strategy of OC Olympia. The marketing strategy was created SWOT analysis, and from it created proposals or recommendations for increasing visitor center. Next been created a competition analysis and market research around the center.
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Developer Activities in the Context of Construction of Shopping Centers
Zuzaňáková, Markéta ; Vaňková, Lucie (referee) ; Korytárová, Jana (advisor)
This thesis deals with the determination of cash flow and the assessment of the economic efficiency of a development project of the shopping center. It is divided into theoretical and practical parts. The theoretical part summarizes information about the project, feasibility study, development projects, phases of the project life cycle, ways of financing, risks and setting the cash flow of the project. The practical part is divided into two parts. The first one presents an overview of shopping centers, department stores and retail parks in the Czech Republic and the second focuses on the assessment of actually performed development project of the shopping center - a retail park in terms of cash flow and economic efficiency. The aim of this work is to get familiar with the sphere of retail development project and its assessment concerning whether it is acceptable for implementation in the terms of cash flow and economic effectiveness and to what extend.
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Developer Activities in the Context of Construction of Shopping Centers
Zuzaňáková, Markéta ; Vaňková, Lucie (referee) ; Korytárová, Jana (advisor)
This thesis deals with the determination of cash flow and the assessment of the economic efficiency of a development project of the shopping center. It is divided into theoretical and practical parts. The theoretical part summarizes information about the project, feasibility study, development projects, phases of the project life cycle, ways of financing, risks and setting the cash flow of the project. The practical part is divided into two parts. The first one presents an overview of shopping centers, department stores and retail parks in the Czech Republic and the second focuses on the assessment of actually performed development project of the shopping center - a retail park in terms of cash flow and economic efficiency. The aim of this work is to get familiar with the sphere of retail development project and its assessment concerning whether it is acceptable for implementation in the terms of cash flow and economic effectiveness and to what extend.
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Development of the commercial property market in Brno
Zouhar, Matěj ; Bílá, Kateřina (referee) ; Ivanička, Koloman (advisor)
This thesis analyzes the commercial real estate market in Brno, with a focus on the fol-purchasing center. It also deals with determining the marketing strategy of OC Olympia. The marketing strategy was created SWOT analysis, and from it created proposals or recommendations for increasing visitor center. Next been created a competition analysis and market research around the center.
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